The SMI Mission Statement

The objective of Specialized Marketing, Inc. is to increase our clients' profits by creating a strategic insert media plan that supports all advertising channels resulting in successful marketing campaigns.

To accomplish this, SMI enters a partnership with each client to become an extension of their marketing staff. We work to learn every aspect of the clients business, so needs can be identified and goals reached. By creating integrated insert media plans our clients dollars are maximized at minimal risk.

Our service continues well beyond implementation, by monitoring external variables and providing analysis. Our detailed reporting system provides our clients with timely, detailed, and accurate progress reports. This has helped our clients to remain proactive resulting in a positive return on their investment.