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Package
Inserts |
Free
standing pieces delivered to a mail order customer via the
merchandise they ordered from a catalog.
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Co-op Mailings
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Non-competitive advertisers mailing to a
common market, with package goods participants (coupons on
brand items).
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Statement
Stuffers |
Mailings include invoices and statements
generated by cable TV companies, utilities, credit cards,
magazines, clubs and retailers. Outside inserts are generally
limited to one or three pieces since statements are mailed
first class.
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Ride Alongs
|
Mailings to a company's housefile which
allows outside advertising to ride along.
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Card
Deck Mailing |
This vehicle usually consists of 20 or more
3-1/2 x 5-1/2" business reply cards delivered in poly packs.
Most decks will accept pre-printed inserts at a higher cost
per thousand.
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Mass Mailings
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Mailings are a shotgun approach to a general
audience. Demographic and geographic selectivity enables you
to target your audience.
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Sample
Packs |
This method of insertion offers
a variety of "goody bags" distributed free to specific markets,
i.e. college students, new mothers and other special interest
groups. Inserts accompany product samples and coupons. Packages
are usually given out at point of purchase or free in high
traffic environment.
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Blow Ins / Bind
Ins |
Many catalogs are now offering Blow-in or
Bind-in space. Traditional advertising space and business
reply card space is also available.
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Newspapers
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Target geographic or demographic markets,
use supplementals or classified ads.
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Internet
Opportunities |
Within the last several years the alternative
media business has changed dramatically. As mail order companies
rush to launch their websites, they are looking for an effective
way to build web presence. SMI can prepare an alternative
media recommendation to fit both your "on-line" and "off-line"
marketing needs.
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Other Alternatives
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Inserts have been included in
newspapers, supermarket take-one racks, free standing inserts,
magazines and internet marketing... and the list goes on.
As direct marketers seek cost effective ways to generate leads
and develop new customers, Alternative Media will continue
to grow.
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