The SMI Mission Statement

The objective of Specialized Marketing, Inc. is to increase our clients' profits by working together with them in designing a strategic plan for a successful marketing campaign.

To accomplish this, SMI enters a partnership with each client and through teamwork and trust reaches a full understanding of the client's needs. Once those needs are identified the SMI staff dedicates themselves in providing the client with quality information and guidance in the placement of insert media.

After implementing the plan, SMI will continue to monitor external variables and analyze the account in order to provide the client with detailed, accurate and timely progress reports. This results in a positive return on the client's investment.